NUEDEXTA

NUEDEXTA content, UX copy, collateral: straightforward and sympathetic to reach the PBA community

We were briefed just after the turn of the year 2018 on NUEDEXTA, for the condition called PseudoBulbar Affect, with a timeline for campaign launch (tied to new print and a TV spot) that was aggressive.

Here I’m presenting only one piece and a download to represent my main account for about fifteen months, but I encourage you to click through to NUEDEXTA.com for UX and content copywriting.

Alongside the development of this website, I  wrote a CRM email stream, a digital wallboard, a series of banners, a site takeover, two direct mail pieces, and corporate launch promo items, participated in campaign ideation, provided support on print ads and the patient brochure, and presented a few ideas at the annual Brand Planning partner agency meeting. I also discovered a talent for making solid rewrites happen in live MLR sessions.

The site has developed through four or five major phases, depending on who’s counting.

NUEDEXTA.com is still live with this design, so these screenshots are for your convenience.

This PBA Quiz results PDF could be yours after seven simple questions about your symptoms. Later on I developed a special caregiver-focused Doctor Discussion Guide that caregivers would receive with quiz results.

Later on I developed a special caregiver-focused Doctor Discussion Guide that caregivers would receive with quiz results.

The tabloid-format Treatment Guide, sent to patients already on the drug to encourage staying on the drug.

The accordion-fold Real Stories mailer, intended to encourage patients with real stories from NUEDEXTA patients with PBA.

A minimally-interactive Digital Wallboard.

A mid-campaign round of banner ads.