Comparative Efficacy HCP brochure: empathy and education This piece straddles a line: it’s 100% HCP, but the ultimate audience is a group of schizophrenia patients similar to those in the study who might benefit from a Long-Acting Injectable medication. So […]
Essentials HCP brochure copy: laying out the facts for doctors I worked on many RESTASIS projects, and when asked to choose between consumer and HCP sides, I chose HCP. This Essentials brochure was my first substantial RESTASIS assignment, weeks after […]
Practice Product Sales Resource copy, UX copy, messaging: professionalizing Allergan’s intranasal neurostimulator In 2018 FCB created an HCP-only site called TrueTearPro.com filled with resources to help doctors incorporate TrueTear into their practices. I was the sole copywriter. This is a long-scroll […]