PACCAR cross-media B2B copy: high standards for a venerable account For five years I was the lead copywriter on the FCB’s PACCAR accounts, encompassing Kenworth Parts & Service, Peterbilt Parts & Service, and TRP® Parts, plus social work for PACCAR […]
planDisney Panel 2022 video—concepting and script: spreading the magic Concepted and wrote this video for Disney’s planDisney Panel new panelist search for 2022. planDisney is a volunteer network of customers with a wealth of Disney knowledge who answer fellow customers’ […]
ELOCTATE ‘Around the Bend’ Conference Materials: specialized engagements for targeted audiences Materials for the Sanofi Genzyme presence at hemophilia conferences. Here, two designs for print. A die-cut bag insert. The mailer for that conference. An audience engagement piece for another […]
Comparative Efficacy HCP brochure: empathy and education This piece straddles a line: it’s 100% HCP, but the ultimate audience is a group of schizophrenia patients similar to those in the study who might benefit from a Long-Acting Injectable medication. So […]
Practice Product Sales Resource copy, UX copy, messaging: professionalizing Allergan’s intranasal neurostimulator In 2018 FCB created an HCP-only site called TrueTearPro.com filled with resources to help doctors incorporate TrueTear into their practices. I was the sole copywriter. This is a long-scroll […]
2006 Annual Report Interviews, Copy: conveying the voice of a community In 2006 Inc!te Design contracted me to write the copy for Chicago International Charter School’s annual report, including the ‘campus narratives’ for each of their locations, editing and polishing […]
In-Store Promotion, Direct Mail, Corporate Communications: bringing the future to the floor of an emerging titan For the 1999 launch of WholeFoods.com I spent several months in Austin working with the in-house marketing team. While they built out the online […]