PACCAR cross-media B2B copy: high standards for a venerable account For five years I was the lead copywriter on the FCB’s PACCAR accounts, encompassing Kenworth Parts & Service, Peterbilt Parts & Service, and TRP® Parts, plus social work for PACCAR […]
Concept, Branding, UX copy, Programming: the social network your friends update for you What if you trusted your closest friends to update your status on a social network, and they trusted you in turn? What if every post was a guest […]
Content architecture and UX copy: fusing corporate legacies I was engaged at DraftFCB for the 2008 launch of Molson Coors’ corporate website, handling content inventory, analysis and requirements gathering; content architecture collaboration with internal stakeholders; content generation and curation; and […]